Success Story for McIntosh Electrical

Rank 1 & 2 for ‘strata electrician Sydney’
& ‘residential electrician Sydney’

120+ keywords on Google’s
top 10 search results

200% return on SEO
investment

Scroll down

About A McIntosh Electrical

Established in 2002, McIntosh Electrical aimed to dominate the Sydney electrical service market. McIntosh has grown to become an award-winning electrical service company providing excellent electrical services to Australians for more than 20 years.

Challenges & Goals

McIntosh Electrical lost all their search engine rankings when their previous digital marketing agency failed to migrate their website to a new domain name correctly. In consequence, the McIntosh Electrical website was removed from Google searches.

After suffering a loss of Google visibility and rankings, McIntosh sought Domain Bird’s help to restore not just their rankings and sustainable traffic, but their business profitability through organic search marketing.

Our Approach

McIntosh Electrical needed a new website to start over and regain
the Google rankings and organic traffic they lost.

Our approach includes:

Building a brand-new website with each page customised

Implementation of foolproof SEO strategy after the website is finished and fully built for ongoing success

Prioritise mobile-friendliness and responsiveness to ensure peak technical performance across all devices

Strategy Implementation

01

Intuitive UX & UI Design

Simplify navigation to enhance user experience and lower bounce rates
Ensure mobile-friendly design for accessibility on all devices
Use clear calls-to-action to guide users towards conversion points

02

Dominate Local Search

Optimise Google My Business with accurate information and regular business updates
Build local citations and listings on relevant directories
Build local web pages by targeting local keywords to attract and convert users from the community

03

Content Creation that Converts

Develop blog posts addressing common client pain points and questions
Create comprehensive guides and how-to articles to provide value and establish topical expertise
Utilise compelling CTAs in content to drive lead generation and conversions

04

Run & Optimise PPC Ads

Set up Google ads to generate a steady stream of leads
Create a landing page showcasing quality electrical services and targeting keyword(s) with buying intent
A/B test ad copy and landing pages to improve click-throughs and conversions

Growth Results

1500%

increase in
organic traffic

200%

return on SEO investment

120+

keywords on Google’s first page

Rank
1 & 2

for ‘Strata electrician Sydney’ &
‘residential electrician Sydney’

First-Page Visibility for the Following Keywords

electrician Sydney
residential electrician Sydney
electrician lane cove
electrician eastern suburbs
electrician balmain
electrician in Sydney
licensed electrician sydney
+110 more!

What Our Client Has to Say

Jenny McIntosh

Vin and his team deliver on their promises. We have been around the block with a few SEO Companies, and been sorely disappointed and frustrated by their over promising and under delivering. Since engaging Vin and Domain Bird we have seen real results with our SEO listings, which have improved dramatically. They are experts in SEO, and are committed to getting you the best SEO results and it’s refreshing to say the least! Would highly recommend.