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Success Story for Clockwork Locksmiths

Rank #1 for ‘Kogarah locksmith’ &
‘locksmith Kogarah NSW’

40+ keywords on Google’s
Top 10 search results

250% return on SEO
investment

About Clockwork Locksmiths

Operating since 2005, Clockwork Locksmiths is a proud member of the Locksmiths Guild of Australia, giving its clients in Sydney the confidence that they’re entrusting their lock, key, and overall security needs only to licensed locksmithing professionals.

Challenges & Goals

With growing local competition, the goal is to stay ahead by taking advantage of a sustainable digital marketing solution and be more visible to Sydney customers on the lookout for professional locksmithing services, from rekeying, duplication, and lock installations.

Our Approach

Domain Bird strategised on building a solid SEO campaign where Clockwork Locksmiths will rank Page 1
for keywords that matter most to boost its online presence, leads, and actual clients.

Our approach includes:

Make sure website is technically performing well and is mobile-friendly and responsive

Prioritise local commercial keywords that contribute to higher conversion rates

Strategy Implementation

01

Localised SEO

  • Optimise Google My Business profile with accurate information, photos, and regular posts
  • Incorporate location-specific keywords in website content, meta descriptions, and headers to attract nearby customers
  • Build local web pages such as ‘locksmith Kogarah’ to attract users looking to hire a pro within the local community

02

Relevant Content Creation

  • Develop valuable blog posts and articles that address common local client questions and issues
  • Create web pages highlighting residential and commercial locksmith services alongside company qualifications to establish credibility
  • Ensure each content satisfies specific search intent (e.g., are they looking to hire or just wanting answers to a lock-related issue?)

03

Local Link Building Efforts

  • Manually reach out to website owners for mutually beneficial backlinking opportunities
  • List your business and site to high-quality and relevant directories
  • Perform competitive analysis to study and learn from competitors’ link building strengths

04

Ongoing Audits & Optimisations

  • Regularly perform technical SEO audits to find and fix issues like broken links or slow page load times
  • Continuously analyse website analytics to understand user behaviour and improve site performance
  • Update and fine-tune SEO strategies based on latest algorithm changes and industry best practices

Growth Results

300%

increase in
organic traffic

250%

return on SEO investment

40+

keywords on Google’s first page

Rank
#1

for ‘Kogarah locksmith’ & ‘locksmith Kogarah NSW’

First-Page Visibility for the Following Keywords

What Our Client Has to Say

Zac Phillips

Can’t express enough how happy and pleased with my experience with Domain Bird.

I know every day they are working hard for my google results and they speak for themselves. I regularly recommend them to my clients wanting best service and results, thanks guys!

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