Luckily nowadays it is easier to make people trust your brand more if you are working on trust signals. Here are two things research has shown to work really well for building trust.
Use Security Seals
Using security seals is one of the most effective ways to boost the sales and conversions on the website.
Naturally, people are attentive especially when it comes on protecting their sensitive information such as their card information online. Even if they really love the product that you are selling and they are persuaded by your offer, they won’t automatically buy it until they are convinced that the information that they will give you will be safe.
Using security seal is a great way that will break the trust barriers. Based on an Econsultancy/Toluna study, most people look for a website that has a trust seal on it. This is because it will affect them in terms of decision making.
The study also said that 48% of people are at doubt on transacting to the websites that does not have a security trust seals.
Blue Fountain Media able to increase their sales on their website by 42% by just putting a Versign security trust seal.
- Go to safe and trustworthy security provider: Trust seals are not all the same. Based on a study by Baymard Institute, Norton trust seal is the most popular, next is McAfee, TRUSTe and the BBB trust seal. You can choose on of this if you want.
- You have to make the seals present on all pages on your website: instead of having a seal on your checkout page, you have to consistently support the fact that your client can trust the security on your website at all times.
- Display the trust seals prominently enough: If people can’t see the security seals, it means that they don’t matter. Don’t hide and place trust seals at the bottom as that serves as no purpose on your website, Instead, feature your security seals where your prospective visitors can see them clearly.
Use the SSL Securityprotocol
It is really amazing how businesses can process credit card transactions without encoding delicate information using the SSL security protocol.
If you required you customer to register on your website, or use their credit card, the importance on using SSL protocol can’t be overemphasize.
Besides to the fact that using SSL can actually encode information submitted on your site and gives your users improves security, users know that you are using a protocol that has been observed to boost sales.
Some sources claimed that using SSL on your website can increase sales by 30%. It is proven by a furniture site Dwell.co.uk that able to increase their sales by over $35,000 monthly or 13.8% this is because of implementing SSL on their site-it turned out to be a 48,000% ROI for their purchase in an SSL certificate.