19 Sep

Increase Sales by Upgrading Your Trust Signals

Luckily nowadays it is easier to make people trust your brand more if you are working on trust signals. Here are two things research has shown to work really well for building trust.

Online Security

 

Use Security Seals

Using security seals is one of the most effective ways to boost the sales and conversions on the website.

Naturally, people are attentive especially when it comes on protecting their sensitive information such as their card information online. Even if they really love the product that you are selling and they are persuaded by your offer, they won’t automatically buy it until they are convinced that the information that they will give you will be safe.

Using security seal is a great way that will break the trust barriers. Based on an Econsultancy/Toluna study, most people look for a website that has a trust seal on it. This is because it will affect them in terms of decision making.

The study also said that 48% of people are at doubt on transacting to the websites that does not have a security trust seals.

Blue Fountain Media able to increase their sales on their website by 42% by just putting a Versign security trust seal.

  • Go to safe and trustworthy security provider: Trust seals are not all the same. Based on a study by Baymard Institute, Norton trust seal is the most popular, next is McAfee, TRUSTe and the BBB trust seal. You can choose on of this if you want.
  • You have to make the seals present on all pages on your website: instead of having a seal on your checkout page, you have to consistently support the fact that your client can trust the security on your website at all times.

 

  • Display the trust seals prominently enough: If people can’t see the security seals, it means that they don’t matter. Don’t hide and place trust seals at the bottom as that serves as no purpose on your website, Instead, feature your security seals where your prospective visitors can see them clearly.

SSL Secured Green Blue Lock Horizontal

Use the SSL Securityprotocol

It is really amazing how businesses can process credit card transactions without encoding delicate information using the SSL security protocol. 

If you required you customer to register on your website, or use their credit card, the importance on using SSL protocol can’t be overemphasize.

Besides to the fact that using SSL can actually encode information submitted on your site and gives your users improves security, users know that you are using a protocol that has been observed to boost sales.

Some sources claimed that using SSL on your website can increase sales by 30%. It is proven by a furniture site Dwell.co.uk that able to increase their sales by over $35,000 monthly or 13.8% this is because of implementing SSL on their site-it turned out to be a 48,000% ROI for their purchase in an SSL certificate.

 

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09 Sep

What does Google AMP mean for Ecommerce?

Google made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.

As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages.

It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages,  but what exactly does it mean, and how should retailers react?

 

What are the key changes for retailers?

Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this.

Furthermore, Google will display AMP pages in the search results, rather than just in the carousel. It’s important to note that this update does not affect rankings directly (yet), although site speed and on-site engagement metrics, which AMP is focused on, could have an impact on your rankings.

Over time, it is also possible that Google will favour sites running AMP as they will cater for the growing mobile audience too.

Although AMP pages aren’t the most adaptable or customizable at this stage, some large retailers (including eBay) are partnering with Google to test features such as smart buttons and advanced tracking, so we should expect a lot more developments in future. You can check out the proposed timeline with upcoming changes here.

Richard Gingras, Google’s head of news and social products explains:

“This is a very big step forward simply in terms of the amount of traffic we will now see going to AMP files — by far the biggest so far, in terms of increasing overall AMP adoption and traffic.”

What does this mean for ecommerce?

Google says that ‘AMP is a natural fit for ecommerce because AMP makes webpages fast, and fast pages help with purchase conversions.’ If you want to see what sort of results are coming up with AMP searches, click this link and perform a search from a mobile device.

The aim for this project will ultimately be to provide a complete overhaul of the mobile e-commerce experience, utilizing stripped-back HTML to provide quicker load speeds, but also faster transitions between products.

This is certainly something retailers will want to bear in mind as they craft product pages and select images.

AMP could provide a boon for early adopters, as we will expect this to become the industry standard for all ecommerce sites in time – much in the same vein as the ‘mobile friendly’ tags, recently removed from SERPs now that over 85% of sites meet the criteria.

The lightning bolt tag displayed alongside results will also lead to higher click-through rates as consumers realize that they relate to faster loading speeds, so there is an additional benefit here.

How should retailers react?

This should be viewed as a great opportunity to provide a better mobile experience and increase conversion rates. Implementing AMP may not be a straightforward process, but this open-source initiative does come with a lengthy list of best practices to aid developers.

If you are still on the fence as to whether you should make your content AMP compliant, these recent changes just might tip you over the edge.
Clark Boyd is VP, Strategy at Croud. This article was co-written by Andy Cooney, Head of SEO.
Source: https://searchenginewatch.com/2016/09/05/what-does-google-amp-mean-for-ecommerce/

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16 Aug

TOP 3 Benefits of SEO to your Business

SEO

 

The digital landscape has changed over the years, but SEO remains an effective and vital marketing strategy. SEO is broadly adopted as an online marketing strategy because of how effective it is to all types of business. Although the benefits of SEO are massive, here are the top 3.

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22 Jun

Choosing the ideal app builder for a unique experience

Choosing the ideal app builder for a unique experience

With the continued growth and development of technology, there is no doubt that it is quickly becoming a requirement for many businesses. However, if you are to leap the benefits of embracing technology in business, you definitely need to use platforms that will make the experience worthwhile.

There are various operating systems powering our devices and thus they require applications that will run properly on them. In addition, there are numerous app creators thus making it difficult to choose the most appropriate one to work with. No need to worry since we will ensure you always get exactly what you ask for

In a bid to ensure the prosperity of your business, we offer diversified app building services. This will go a long way in ensuring that your app is available on any operating system thus you can reach a wider client base. Here are some of the reasons you should consider working with us.

  1. Diversified services

We will build an app that will not only be supported on different operating systems but also one that will enhance the user experience. Our services include:

  •  Android App development
  • iOS App development
  • UI/ (User interface design for AFP)
  • Wireframe design

2. Native technologies

In order to create a highly responsive application, we will adopt the recommended  development procedures.

      Technologies Used

  • The IOS app will be built using the native IOS development SDK provided by Apple
  • The Android app will rely on the SDK provided by Android.

3. Highly skilled and experienced team

With our highly effective team, you can rest assured that your requirements will be met. Our team consists of:

Team to Handle the Project

  • 1 native android programmer,
  • one native iOS programmer, one UI and web designer
  • one project coordinator and technical analyst
  • one QA specialist
  • 2 PHP programmers.

 4. Reasonable Pricing

Since we understand the important of these apps to your business, we provide our services at reasonable rates. This is bent at ensuring that any business owner who wants to benefit from technology can do so without having to break a bank

Rarely will you find quality app building services being offered at pocket friendly rates. With us, you are guaranteed of receiving full value for your money courtesy of the quality apps we will deliver. Therefore, if you or anyone you know is looking to enhance their online presence, you know where to        find us.

 

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20 Jun

How to convert sales from your website?

How to convert sales from your website

Bringing lots of traffic to your site through a variety of SEO and marketing programs is not enough. You need to take you visitors through several stages down the funnel until they make a purchase. Otherwise, several efforts without a sale are useless.

 Here is how to convert your leads to customers

 Create a value proposition that compels them to buy

The value proposition is the sum total of benefits that clients get from buying your products. Customers want more than what you have for them; they want to know why you are different from other seller of similar products. Look at the following areas

  • How differentiated are your products from competitors’ offers?
  • What advantage do you have over the competition that you can exploit?
  • Are the benefits that the clients get from your product worth the price?

Set up your strategy

There are a good number of  website visitors that may just be browsing and not really interested in buying at the moment. You need to take such clients through different stages until they are ready to buy.

The more expensive or complicated the solution that you sell, the more the time that is required before the visitors commit to buy. Simple consumer products may be sold without much work.

For the complicated products, you may start with giving the customers help on solving their problems. Then, you can follow it up with an invitation to sign up and receive more information over the mail.

Increase the trust

A whooping 6 out of 10 customers will look at what others say about you before clicking the cart. Building trust involves a series of actions that makes the prospects feel comfortable doing business with you. Here are a few of them:

  • Give accurate information and support it with facts. If you will link to third party sites, ensure that they are authority sites
  • Show the organization behind the site. Let the prospects feel the company by giving information on its leadership, photos of the offices, membership to professional bodies and much more
  • Design a professional looking site or app. People evaluate your site by its layout, images, typography, and visual attractiveness. Invest in a good designer, app developer, and content manager. These will get people to know that you are serious.
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16 Jun

Android & iOS Mobile Apps Development Sydney

Choosing the ideal mobile app development company for a unique experience.

blog-single-img

With the continued growth and development of  digital marketing & mobile technology, there is no doubt that it is quickly becoming a requirement for many businesses.

However, if you are to leap the benefits of embracing technology in business, you definitely need to use platforms that will make the experience worthwhile.

There are various operating systems powering our devices and thus they require applications that will run properly on them. In addition, there are numerous app creators thus making it difficult to choose the most appropriate one to work with. No need to worry since we will ensure you always get exactly what you ask for.

Why work with us?

In a bid to ensure the prosperity of your business, we offer diversified app building services. This will go a long way in ensuring that your app is available to download on any mobile operating system thus you can reach a wider client base who use different devices. Here are some of the reasons you should consider working with us.

1. Diversified services

We will build an app that will not only be supported on different mobile operating systems but also one that will enhance the user experience. Our services include:

• Android App Development
• iOS App Development
• UI & UX Graphic Design
• Wireframe Prototype Sketch Design

2. Native technology

In order to create a highly responsive application, we will adopt the recommended development procedures. The iOS app will be built using the native iOS development SDK  provided by Apple whereas the Android app will rely on the SDK provided by Android.

3. Highly skilled and experienced team

With our highly effective team, you can rest assured that your requirements will be met. For each our team consists of 1 native android programmer, one native iOS programmer, one UI and UX designer, one project coordinator.

4. Reasonable pricing

Since we understand the important of these apps to your business, we provide our services at reasonable rates. This is bent at ensuring that any business owner who wants to benefit from technology can do so without having to break a bank.

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